The Challenge
As a fast-moving women’s fashion brand, AX Paris needed ecommerce packaging that could keep up with customer expectations, operational demands, and evolving legislation. They were looking for mailing bags that aligned with their sustainability goals by using high levels of recycled content, without compromising on performance or visual quality.
The packaging had to be tough enough to handle fulfilment and delivery conditions, consistent with their brand, and compliant with regulations such as the Plastic Packaging Tax and Extended Producer Responsibility. Above all, AX Paris wanted to stay ahead of these changes—without slowing down their supply chain or adding unnecessary complexity.
What we did
To meet AX Paris’s challenge of aligning ecommerce packaging with sustainability goals without slowing down fulfilment or compromising quality Duo created branded mailing bags from a minimum of 40% recycled plastic content.
The bags were engineered to be strong and weather-resistant, helping protect products in transit, while still delivering high-quality print and brand consistency. Local manufacturing provides them the agility of their fast-moving business demands. It shortens lead times, reduces transport emissions and allows the team to be present during print passes for brand refreshes or design changes.
The Results:
“We’ve worked with Duo for over 11 years, which says a lot in itself. The standout has always been the service. I know I can pick up the phone to Duo and they’ll sort whatever we need, quickly and without any drama. That kind of responsiveness is rare.
Duo really understands what we want to achieve and has helped us stay ahead of requirements like the Plastic Packaging Tax. It’s reassuring to know we’re working with a partner who can adapt with us to keep doing the right things, rather than just ticking boxes.”
Group Operations Manager, AX Paris.
Find out more about AX Paris’ packaging in an interview in our LinkedIn newsletter, LoopedIn here.